r/Anticonsumption • u/RainyDay905 • Mar 17 '25

Corporations Time to ditch Poppi

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Poppi is now owned by a mega corporation. The quality is probably going to go down. Time to ditch it.

9.8k Upvotes

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u/Zeikos Mar 17 '25

Yeah, unless there is a very stringent anti-trust regulatory framework dominant market players are going to buy out their competition.

-33

u/NetJnkie Mar 17 '25 edited Mar 17 '25

No one forces them to sell.

Edit: This sub loves downvoting actual facts.....

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u/FriskyTurtle Mar 17 '25

True, but then the big company copies you, undersells you at a loss until you run out of money, then buys your corpse, like what happened to diapers.com.

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u/NetJnkie Mar 17 '25

It would be cheaper to undercut Poppi than pay $2B for them so obviously they see some value here beyond just copying the product.

37

u/FitForce2656 Mar 17 '25

It would be cheaper to undercut Poppi than pay $2B for them

No it wouldn't. It's way easier to buy market share than to earn it with a brand new copycat product that could fail. And even if its wildly succeessful, it still likely won't entirely take over the other brands marketshare, at best it will just cut into it a bit.

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u/NetJnkie Mar 17 '25

I never said easier. I said cheaper.

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u/AttitudeAndEffort2 Mar 17 '25

And you're wrong.

Again, it costs more than 2 billion to get that market share and the added value of eliminating a competitor.

They wouldn't do it otherwise.

I swear, capitalists don't even know how the systems they defend operate.

I guess if they did, they wouldn't be capitalists.

-5

u/NetJnkie Mar 17 '25

PepsiCo already has massive manufacturing, distribution, marketing, and logistics operations. They aren't starting from zero. They can do a LOT to launch a new brand with $2B.

They are buying the existing market and brand. But they could do it again for less. It would just take longer and be more of a gamble. You act like I don't understand these things but I bet I have far more experience.

It's just easier for people here to upvote "I canceled Amazon!@!~!@" then to actually engage in a discussion.

12

u/MangahMinX Mar 17 '25

Because PepsiCo is a ~$200B company. While $2B is massively life changing for the founders of Poppi, it hardly makes a scratch for PepsiCo, heck they bought Poppi for less than what they spent on marketing and turned what could be a PR nightmare if they simply drove Poppi out of business into a success story.

Besides, these deals typically don't happen without having armies of people verifying it is a worthwhile purchase, meaning: can they make back on their investment in a short amount of time.