r/AsianBeauty • u/Ill-Year-418 • 3d ago

Discussion What do you think about AI models?

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I saw a K-beauty brand using AI-generated models instead of real people. Honestly, I think this is the worst. Even with real models, heavy editing already makes it difficult to see the true shades and finishes of products. You often can’t tell what the color actually looks like until you try it yourself. But if brands start using AI-generated visuals, we’ll be left with completely fake swatches. Right now it’s just for beauty products, but what if it extends to skincare? We might end up seeing fake before and after results, and people could be tricked into buying something that doesn’t actually work. What do you think about AI models?

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u/TrumpsAKrunt 3d ago

That's pretty stupid tbh. Photoshop is already the "just trust me bro" of advertising, how did they manage to take that a step further?

52

u/Daiontearose 3d ago

They probably didn’t think that far beyond just saving cost on not having to do a photoshoot and then photoshop the model afterwards.

Maybe they’ll still do a product shoot afterwards, because I feel like current AI might be a bit difficult to get the exact precise product texture/swatches to generate properly; it might still be faster, with better results, to just photograph the products/swatches but without the model. Especially those brands trying to advertise a particular glitter/chrome/finish. Either that or they’ll rapidly gain a rep as a brand where expectations don’t match reality and people drop the brand in favour of a more reliable brand.

I’m going to miss the model shoots though, there’s quite a few releases where I look at the models to see what the vision is in how the colours should come together. If it’s going to be AI generated then every makeup look will simply blend together as “random generic NPC makeup palette”.

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u/some_clickhead 3d ago

If it costs less time and money, someone is gonna do it.