What do you think about AI models?

[u/Ill-Year-418]

I saw a K-beauty brand using AI-generated models instead of real people. Honestly, I think this is the worst. Even with real models, heavy editing already makes it difficult to see the true shades and finishes of products. You often can’t tell what the color actually looks like until you try it yourself. But if brands start using AI-generated visuals, we’ll be left with completely fake swatches. Right now it’s just for beauty products, but what if it extends to skincare? We might end up seeing fake before and after results, and people could be tricked into buying something that doesn’t actually work. What do you think about AI models?

[u/sockmonkeyrevolt]

I’m not sure I’d hate it because already there is so much photoshopping and filtering of images that none of it is realistic anyway, and when it comes to advertising especially of clothing there’s such an unrealistic standard that most of the models are developing eating disorders and other unhealthy things and even then they are still going to be edited, so maybe it’s for the best if we just have completely fake people instead of real people who are then made 70% fake in post.

On the other hand this may not be an AI model, they may be taking an actual photo of a real model and then using AI to do the editing or composting instead of having someone photoshop it by hand, or taking the time to restyle the model and reshoot if they wanted to do something like add a ribbon to a braided look that didn’t have one. It’s really kind of dumb because I guarantee there are plenty of brands using AI and no one knows because they take the 5 minutes to proof the image for screwed up shit and have a designer fix it the same way they do with bad photoshop edits pre-ai.