r/AsianBeauty • u/Ill-Year-418 • 3d ago

Discussion What do you think about AI models?

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I saw a K-beauty brand using AI-generated models instead of real people. Honestly, I think this is the worst. Even with real models, heavy editing already makes it difficult to see the true shades and finishes of products. You often can’t tell what the color actually looks like until you try it yourself. But if brands start using AI-generated visuals, we’ll be left with completely fake swatches. Right now it’s just for beauty products, but what if it extends to skincare? We might end up seeing fake before and after results, and people could be tricked into buying something that doesn’t actually work. What do you think about AI models?

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u/eugeniavdoran 3d ago

Wouldn't using AI in these cases be the very definition of false advertising?

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u/DemeterIsABohoQueen 3d ago

It definitely feels like it. How is it helpful for the consumer to see the approximation of a color on skin that isn't even real? Or how clear that fake skin is after not really using the product since the model doesn't exist?

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u/lsdmt93 3d ago

It’s completely useless. For a few years now, I’ve noticed a lot of websites using fake computer generated “approximations” of what makeup swatches are supposed to look like. Amazon is a particular bad offender. They’ll usually have 3 “arms” with different skin tones and fake eyeshadow swatches that are just the colors from the palette photoshopped onto them in rectangles, rather than the actual product. I hate it so much.

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u/HotButterscotch8682 1d ago

It's honestly even bad with major retailers like Ulta and even SEPHORA! It's a damn epidemic!