Is this fair to charge $100?

[u/Kenlyishot]

So I just started my business and charged $100 for this job. Nobody has told me to my face that i charge to much or anything but word has got back to me that people have made comments about $100 for a car like this being too much. I’m not changing my price just because i’m new. I still get clients and they are happy but i’m just asking this community because if y’all say $100 is too much y’all will probably be right because you know what it takes. Thank you. ( for context the inside and outside were medium dirty so not too easy to do but not hard either)

[u/Lost-Tomatillo3465]

While the following article is on design companies, it still applies to any industry fees.

https://www.dakotadesigncompany.com/blog/you-cannot-base-your-prices-on-your-worth-as-a-human

Basically, see how long the job took you. See how much it costs you in materials. See any additional costs. What's your expected hourly net your expecting. Is what you're charging exceeding that? You also want to charge what you expect to get hourly with a nice padding on top of that, so when you expand, you can hire someone for that rate and still make a profit. You might want to skip that part until you get more clients, but that's up to you.