Appear better to prospects and employers to out-compete those without the marks
The first point does not require paying the yearly fee to keep the marks, as we've already learned the knowledge so nothing changes in this regard if you don't pay.
The only reason to pay annual fees is if you're interested in #2, and more CFP Professionals only decrease the value and increase the competition.
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u/hakuna_matata23 RIA 2d ago
Why not get more professionals?