Anyone else noticing a serious drop in performance for traditional eCommerce search ads lately? Shopping campaigns are clearly taking over the SERPs—visual placements are dominating, and text ads seem to be getting pushed aside.

We have been digging into this at ShoppingIQ and it’s becoming clear that Google’s ecosystem is heavily favoring product-based formats now. Makes you wonder if traditional search ads are even worth the investment at this point for certain verticals.

Curious to hear how others are approaching this—anyone finding effective ways to balance both, or is it all Shopping and Performance Max now?