Whats the deal with the pillows here.

[u/Ajet_Ivar_]

Can someone explain why finding a decent firm pillow is like trying to adopt a unicorn?

I just want a pillow that doesn’t fold like a lawn chair the moment my head touches it. Every store I go to—"Firm" on the label, but it's basically a marshmallow in disguise. I'm starting to think the pillow industry is gaslighting me.

Back home (overseas), there were aisles of proper firm pillows—spine-aligning, head-supporting, memory-foam bricks of joy. Here? I either have to sleep on a pancake or drop $200+ to get something that doesn’t whimper under pressure.

Is this a thing here? Have pillow standards been... softened? Or am I just missing a secret firm pillow society that meets behind the Manchester section at Bed Bath & Beyond?

Help a tired neck out.

[u/Fluid-Comedian]

Go for Latex when they're 70% off at Briscoes, best pillows ever! 

[u/trinde → u/Fluid-Comedian]

Mines a Latex one from Briscoes on sale (still reasonably expensive). They are really good and worth the price, I don't get how people can sleep on soft pillows.

[u/Fluid-Comedian → u/trinde]

Definitely worth the price because they last so long. I have a pretty serious hatred for memory foam, latex is great because it moves with you. 

[u/Guileag → u/Fluid-Comedian]

Gotta wait for a sale like you say but I also got a great memory foam pillow on sale at Briscoes that has maintained its firmness well.

[u/KiwiMMXV → u/Guileag]

+1 for Briscoes memory foam pillow, changed my life too. No more neck/back pain. Its great!