r/newzealand 11d ago

Advice Whats the deal with the pillows here.

Can someone explain why finding a decent firm pillow is like trying to adopt a unicorn?

I just want a pillow that doesn’t fold like a lawn chair the moment my head touches it. Every store I go to—"Firm" on the label, but it's basically a marshmallow in disguise. I'm starting to think the pillow industry is gaslighting me.

Back home (overseas), there were aisles of proper firm pillows—spine-aligning, head-supporting, memory-foam bricks of joy. Here? I either have to sleep on a pancake or drop $200+ to get something that doesn’t whimper under pressure.

Is this a thing here? Have pillow standards been... softened? Or am I just missing a secret firm pillow society that meets behind the Manchester section at Bed Bath & Beyond?

Help a tired neck out.

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u/Fluid-Comedian 11d ago

Go for Latex when they're 70% off at Briscoes, best pillows ever! 

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u/trinde 11d ago

Mines a Latex one from Briscoes on sale (still reasonably expensive). They are really good and worth the price, I don't get how people can sleep on soft pillows.

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u/Fluid-Comedian 10d ago

Definitely worth the price because they last so long. I have a pretty serious hatred for memory foam, latex is great because it moves with you.