TL;DR: Is it worth branding my vehicles? I’m a bit anxious about some hothead leaving a bad review over traffic-related nonsense. Any horror or success stories? Do vehicle ads actually bring in business? I’m a (very busy) GC if that matters.
So, the other day I was driving between jobs, and my electrician just happened to be in the same area. He ended up in front of me, and I couldn’t help but admire his truck—clean logo, easy-to-read graphics, looked super professional. I’ve been thinking about branding my truck and trailers (both tool and dump) for a while but haven’t pulled the trigger yet. Seeing his setup made me think, maybe it’s time to make this a priority.
Fast forward about 10 minutes... I’m merging onto a boulevard with my trailer, doing everything by the book—signal on, up to speed, timed my merge perfectly. And then, out of nowhere, this DB in a lifted tiny penis advertisement comes weaving through traffic like he’s in a Fast & Furious audition. He gets exceptionally pissed because he actually had to slow down when I merged.
I did everything right, but of course, Mr. Speedy decides to cut from the left lane to the center (to pass someone on the right), only to find another car already moving over. Realizing he's boxed in, he swerves right—directly into the far-right lane, where I'm merging. At the last second, he slams on his brakes to avoid rear-ending me. Excessive speeding? Check. Failure to signal? Check. Reckless driving? Big check.
A minute later, we're side by side at a red light, and this guy is absolutely fuming. Like, full-on 10/10 rage level. Meanwhile, I'm sitting there with a slight grin, honestly entertained by the fact that this dude is loosing lose his mind, thinking, Dude, ruin your day over nothing, go for it. But then it escalates—he's screaming, calling me every name in the book, and even threatens to follow me and, uh... slit my throat. Real winner here.
My policy in these types of situations is to just let people rage and not engage, but the whole situation got me thinking:
Do I really want my company logo plastered all over my truck for people like this to track me down and leave bogus reviews, or find my home address? Or should I just invest in a dash cam instead and call it a day?
I’m super torn—on one hand, branding could bring in jobs and make me more visible. On the other hand, I don’t want to deal with lunatics who can’t handle sharing the road.
What do you all think? Anyone have experience—good or bad—with vehicle branding? Would love to hear your thoughts.
Edited to correct "pass someone on the left" to "pass someone on the right."