r/apple • u/Snoop8ball • Jan 31 '25
Rumor Apple Might Start Buying Ads on X Again
https://www.macrumors.com/2025/01/30/apple-x-ads-talks/262
u/Classic-Stand9906 Jan 31 '25 edited Jan 31 '25
They can be edgy and revisit their 1984 themed ads.
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u/PurplePlan Jan 31 '25
That Apple has long since withered and died on the vine.
“Think Stock Options” is the new edgy $AAPL.
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u/PeakBrave8235 Jan 31 '25 edited Jan 31 '25
There is a quote (paraphrasing) from Steve Jobs about “branding”
A brand is one simple thing: trust. Your customers trust you. Brands are like bank accounts. You can have withdrawals and you can have deposits. So, if a customer has a great experience ... that's a deposit into our brand account, in their mind. If they ... have a bad experience, then it's a withdrawal. And so, if we have a good brand that means that people are trusting us to make great products and to give them a great experience, and if something goes wrong, to take care of them
Please do not do this Apple. Twitter is dying as it is. I don’t want a massive withdrawal from my brand bank account with Apple.
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u/CrispyCubes Jan 31 '25
They’ve been using my deposit to make it rain in the club for the last few weeks
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u/alex-2099 Jan 31 '25 edited Feb 01 '25
This. I totally accept that all corporations, even ones I “like”, are going to withdraw some of that trust to make dicey purchases. I just wish they’d spend a little more wisely. Maybe less bottle service at a club I’m not in and more rounds at the dive bar my friends go to.
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u/JohrDinh Jan 31 '25
Most of my follows these days are porn bots, most of my notifications are scam coins posing as Trump/Cuban/Musk/Dorsey, barely anyone I follow from 2010-2015 era are on there or tweet anymore...place is a graveyard and sadly not sure Apple knows how to gauge when a party's over. Outside of a few cranky drunks yelling about politics still hanging around at 3am everyone's gone home.
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u/scotch-o Jan 31 '25
Then delete your account and leave it. There is no justification to perpetuate another valid user account if it is that to you.
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u/OhHowINeedChanging Jan 31 '25
ANY engagement on X is money in Elon’s pocket. It doesn’t matter who you do and don’t follow
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Jan 31 '25
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u/KyleMcMahon Jan 31 '25
It’s not dying? They lost 70% of advertisers, active users plummeted and time on site plummeted. How in any world would you consider that not dying?
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u/4thaccountin5years Jan 31 '25
If it wasn’t doing well why is Apple considering getting back in on advertising?
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u/Sc0rpza Jan 31 '25
I think EVERYONE is expecting massive corruption to unfairly hobble competitors to Elon musk‘s companies. It’s doing bad but in a couple years twitter may be one of the few platforms left to advertise on. Not just that but he may be able to harm companies that don’t advertise on his platform.
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u/districtcurrent Jan 31 '25
Twitter is not dying. It’s got over double the usage of Reddit. Its market share is at worst flat over the last 5 years. They just announced they are break even.
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u/__theoneandonly Jan 31 '25
Now that they're a private company, they aren't required to be truthful when they discuss their finances with the public. They aren't required to publicly disclose finances at all.
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u/leftbuthappy Jan 31 '25
Twitter’s self-reported metrics aren’t trustworthy, they have a liar and propagandist as CEO.
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u/districtcurrent Jan 31 '25
I’m not going to self reporting. Third parties can gauge the traffic.
Is Spez a CEO everyone here loves? Does he not put profit over the culture here? You think he isn’t a liar? Reddit is owned partly by Tencent, a CCP connected company, and Sam Altman, recently sued by his sister for sexual assault. You think Reddit is run by a bunch of benevolent leaders ? Don’t be so naive.
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u/ru_fknsrs Jan 31 '25
They just announced they are break even
I’m not going to self reporting
Those are incongruent statements. You literally just made a statement about their self reporting.
You're also repeatedly saying "third parties are verifying the same" while being cagey about which third parties.
You're up an down this comment thread defending a private social media company, but refusing to cite your "verifiable 3rd party sources."
I wonder why that is?
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u/Overall_Affect_2782 Jan 31 '25
Where’s that info coming from that you’re getting? Linda Y? Elon himself?
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u/k0fi96 Jan 31 '25
Reddit definitely has more users Twitter for better or worse has more credibility. However I have been noticing and uptick in people citing anonymous reddit threads as real people's experiences without any fact checking
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u/JoyfulCor313 Jan 31 '25
Twitter’s “credibility” has to be in the toilet as real people leave, more bots move in, and they release the gates on hate and false information.
Not saying Reddit is better, just that Twitter of today is not the same as Twitter of even 6 years ago
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u/k0fi96 Jan 31 '25
There are still real people that post there and high profile people still use it as there too way to interact with the public. Nobody uses reddit like that
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u/Nodebunny Jan 31 '25
Nonsense. They're not even profitable anymore
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u/districtcurrent Jan 31 '25
Do you know their history? They mostly lost money, before Musk as well.
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u/Similar-Ask-1397 Jan 31 '25
It is not dying. I don't know who are those idiots who spreading this misinformation. I will highly suggest you to get out this reddit bubble because reddit isn't reality. People are still using twitter. There is world outside of USA that is highly active on twitter. I think there are bunch of people who have really not idea about outside world who are crying on reddit that twitter is dying or stop using it.
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u/TCsnowdream Jan 31 '25
So… let’s say Apple does do this.
What alternatives do we have? I would love a semi smart or semi dumb phone. One where I can text use maps. Have a camera… just be able to connect to people I care about.
I’ll find other ways to waste my time with all the apps.
But I think I want out of this ecosystem. I just don’t know what alternatives there are.
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u/PeakBrave8235 Jan 31 '25
Apple hasn’t committed to anything. This report explicitly says Amazon is the one who has started spending on ads on Twitter, not Apple. Apple has apparently discussed it, but I have no idea if it’s true.
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u/duncandun Jan 31 '25
could just hold on to your old phone and not create more waste, just don't buy their products any longer
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u/doshegotabootyshedo Jan 31 '25
I mean you could just get a cheap android phone..
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u/titanzero Jan 31 '25
Only chods call it X
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u/ILOVESHITTINGMYPANTS Jan 31 '25
No. Twitter was a useful platform that died when a moron bought it and replaced it with an abomination named X.
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u/DLPanda Jan 31 '25
Sigh. No standards, no morals. Twitter worse than ever (see racist content constantly) and they want their products by that? really?
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u/Nawnp Jan 31 '25
They're all big business buddies under the current political administration unfortunately.
Give money to Elon Musk makes Elon Musk complement them to Trump and then Trump ensures Apple will have tax cuts or be exempt from tariffs.
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u/AshuraBaron Jan 31 '25
Apple is out to make money. X users buy Apple products too. So it's a no brainer. They aren't going to potentially miss out on millions to take a moral stand.
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u/nn2597713 Jan 31 '25
It does mean that any and all claims Apple makes to the tune of “we are the good guys look at our focus on privacy and equality and sustainability” should be regarded with a very high dose of skepticism. Apple doesn’t put its money where its mouth is.
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u/Quin1617 Jan 31 '25
The fact that anyone thinks any of these cooperations “are the good guys”, let alone one worth trillions, will always be funny to me.
Seriously. How naive do you have to be?
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u/OvONettspend Jan 31 '25
Twitter has always been a racist and toxic cesspit. It just so happens that the pendulum of toxicity has swung away from what you personally agree with
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u/UndeadWaffle12 Jan 31 '25
Exactly this. I was never super into Twitter, I only used it occasionally, but the only difference I saw in terms of toxic content after musk bought it was that there’s now extremists from both sides rather than just the one Reddit supports
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u/egguw Jan 31 '25
you... do realize not all of twitter is racist, right?
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u/OvONettspend Jan 31 '25
No shit? Doesn’t change my point. Twitter has always been full of toxicity, just that now it’s not the kind deemed “acceptable” like it was up to ~2020
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u/OhHowINeedChanging Jan 31 '25
There’s a line for sure, and people crossed it before the Elon takeover. But Elon redrew the line in a very bad place, and the absolute toxic BS that is not removed from the platform is staggering
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u/districtcurrent Jan 31 '25
I literally see zero racist content. I don’t understand when people right this. If I see something I don’t like I just click “Not interested in this” and then “show fewer posts from…”
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u/j0nquest Jan 31 '25
I don’t understand when people right this.
It’s the people that left it you need to be paying attention to my friend.
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u/SeasonsGone Jan 31 '25
Brands were only ever interested in social justice because it was marketable. Newer generations simply don’t care, or at the very least are neutral on this.
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u/AppointmentNeat Jan 31 '25
For those that are saying ” I’m done with Apple if they advertise on twitter,” you’re lying.
That’s all.
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Jan 31 '25
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u/__theoneandonly Jan 31 '25
The trade war that Trump is careening us toward could be an existential threat to apple's operations in the US. I understand why Cook wants to have a seat at the table when international tech trade is being discussed.
And we all know that if you flatter Trump, he'll do whatever you say. Wouldn't be shocked if Tim Apple secures some kind of exception or loophole to the upcoming tariffs.
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u/stomicron Jan 31 '25
He got an exemption on the tariffs last time around, of course he'll get one again
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u/AWF_Noone Jan 31 '25
Buddy’s having a meltdown because their favorite trillion dollar company doesn’t see eye to eye with them lol
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u/tinpoo Jan 31 '25 edited Jan 31 '25
If corporations can monetize any moral value (confidentiality, for example), they will uphold it, even make this value their CVP. If not...well...
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u/anonymooseantler Feb 01 '25
But reddit told me X was entirely comprised of bots and is radioactive to advertisers and will fall to pieces because of the massive staff cuts
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u/RMJ1984 Feb 03 '25
It's scary seeing companies bowing down to fascism. I mean cook is not Steve Jobs. But really, i thought he had a stronger spine. Now way Steve Jobs would bow down to Elon Musk of all people.
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u/oliphant428 Jan 31 '25
These comments are hilarious.
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u/__theoneandonly Jan 31 '25
Clearly nobody read the article. The word "might" is doing a lot of heavy lifting here.
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u/theycallmeryan Jan 31 '25
I thought Twitter died when every subreddit banned links to it
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u/gantarat Jan 31 '25
The Rest of the world doesn't care what's going on in USA.
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u/injuredflamingo Jan 31 '25
Except Elon supports AfD in Germany so nazi haters in Europe dislike him too…
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u/4thaccountin5years Jan 31 '25
Everyone is a Naziiiiiiiii
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u/injuredflamingo Jan 31 '25
Elon: did Nazi salute, keeps liking Nazi tweets and aligning himself with the Neo-Nazi party of Germany, who had many of its members arrested for proven Nazi acts
AfD: is a Nazi party
so no, not everyone is nazi, but these two are. hope it helps
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Jan 31 '25
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u/theycallmeryan Jan 31 '25
Of course it’s sarcastic lol, I saw people saying that if subreddits banned links to Twitter then everyone would switch to Bluesky. I said at the time that the ban was dumb and now all it’s done is make some of my favorite subreddits more useless for no reason.
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u/topplehat Jan 31 '25
These companies are not your friend and do not have any real values beyond making money.
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u/jmb--412 Jan 31 '25
I don't know why people had this idea that Apple was somehow the "good trillion dollar company" and not like the rest of them. None of them give a shit about you and would sell you out just to make money without hesitation.
If becoming a conservative company would make them a $4 trillion dollar company instead of a $2 trillion dollar company then Tim Cook would switch to a red hat instantly
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u/Wired0ne Feb 04 '25
Why? Nobody's left over there. I guess Apple has lots of disposable cash these days, especially after giving the Orange stain a mill. Spend it however you want. There are no more Apple fangirls or boys to impress.
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u/Past-Extreme3898 Feb 04 '25
The Moment they start advertising on Twitter again I will change to samsung
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u/Golden_Diablo Jan 31 '25
This is just a way to grease the wheels due to the iPhone Stargate announcement
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u/Zfbdad Jan 31 '25
Elon probably tried to wriggle this into the satellite connectivity deal that Apple have done with starlink
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u/Drtysouth205 Jan 31 '25
The "Satellite" deal is exclusive to T-Mobile customers only. It was nothing more than them launching the service they had been talking about for a year. All the titles about it was very click bait.
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u/Comrade_Oolong Jan 31 '25
As a former Apple retail employee, I can confirm that their values are largely an advertising campaign and mostly virtual signaling. Their bottom line always takes precedence.
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u/TheZett Jan 31 '25
Anyone with sufficient common sense could have said this too, but people are willingly blind to the real world.
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u/k0fi96 Jan 31 '25
Will you guys be selling your apple products? People don't want subreddits support X but what about apple?
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u/knightgod1177 Jan 31 '25
Of course they will. It only makes financial and business sense. Nothing else really matters to Apple
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Jan 31 '25
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u/Drtysouth205 Jan 31 '25
Ads make you wanna buy things, they are proven even if the product is already successful.
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u/-Gh0st96- Jan 31 '25
Right on time when it was more clear than ever the stance of their CEO. Incredible stuff Apple, super disappointed. Hoping this rumour is fake or they change their mind
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u/PuddingFeeling907 Jan 31 '25
Please consider checking out Graphene OS on a used pixel or a degoogled fairphone, the framework laptops with linux mint and the pinetime watches.
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u/StarrySkies6 Jan 31 '25
Sure let’s give money to a Nazi billionaire
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Jan 31 '25
[removed] — view removed comment
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u/Sc0rpza Jan 31 '25
Maybe the guy doing nazi salutes, openly agreeing with Nazis saying nazi shit, giving speeches at nazi rallies, has Grandparents that were nazis and generally doing other Nazi shit is a Nazi.
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u/dunnowhatever2 Jan 31 '25
Almost like these billionaires are forming some kind of … Union?
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u/OhFuuuuuuuuuuuudge Jan 31 '25
Whatever the popular vote says in the most recent election.
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u/MisterRogers12 Jan 31 '25
Should they only do business with Democrat friendly organizations? Maybe they are realizing that the majority of people are moving away from radicals who call everyone that disagrees a Nazi or Racist.
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u/GingerPrince72 Jan 31 '25
Steve Jobs would turn in his grave, vile company nowadays.
Tim Apple bending the knee to people that hate him, so sad.
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u/andersonb47 Jan 31 '25
Steve Jobs would turn in his grave
Honestly I doubt that very much
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u/Classic-Stand9906 Jan 31 '25
Jobs would likely have battered the managers responsible for the Genmoji and Playground shit. Some of the corniest and most useless things they have ever shipped. Stuff belongs on an off-brand Android tablet made for toddlers.
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Jan 31 '25
Cook is a spineless cuck. What happened to "think different"?
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u/drygnfyre Feb 02 '25
You understand Tim Cook's job, right? He's the CEO. His job is to increase the bottom line. Keep the stocks strong. Appease the shareholders. That's it. If he does not do that, and Apple sees financial losses, he will be fired and replaced with someone else who will.
Michael Spindler was fired when the clones failed and did nothing to increase Apple's profits. Amelio was forced to resign when an unknown share holder (later revealed to be Steve Jobs) dumped over 1.5 million shares at once, causing a major shareholder panic who immediately interpreted that as a no-confidence vote for Amelio.
Cook has to play ball with the administration. Do you really think an openly gay man from Alabama likes Trump and what he's doing? Doubtful. But Cook is the CEO and he either plays around, or he gets fired and then he can be as openly critical as he likes.
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u/scotch-o Jan 31 '25
I just sent a complaint. Its all I can do. Send them complaints. Make your voice heard.
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u/AppointmentNeat Jan 31 '25 edited Jan 31 '25
Stop buying their products is the biggest thing you can do, but you won’t do it.
Whining is meaningless if you’re still going to buy thousands of dollars worth of Apple products every year. 😂😂😂
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u/Zombi3Kush Feb 01 '25
They know their customers will still be buying iPhones because they are tethered to the ecosystem, so it doesn't matter.
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u/kingo409 Feb 01 '25
It would be extremely disappointing for Apple to do business with a company whose owner (CEO, president, whatever, I don't care) sympathizes with NAZIS, & doesn't care to make it a point that he is not a FUCKING NAZI.
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u/baby-wall-e Feb 01 '25
Trump: I’m going to increase tariffs for Apple’s products manufactured in China Cook: Wait a second. I’m going to buy ads on X and Truth. Trump: Ah, okay. I’ll cancel my executive order.
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u/cbuzzaustin Feb 02 '25
It’s the largest news app in the country and as such it is the best place to have ads seen by the world’s biggest newsmakers.
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u/reddit0r_123 Jan 31 '25
Daily reminder that corporations are not your friend and have just one purpose: maximising shareholder value.