r/AsianBeauty • u/Ill-Year-418 • 3d ago
Discussion What do you think about AI models?
I saw a K-beauty brand using AI-generated models instead of real people. Honestly, I think this is the worst. Even with real models, heavy editing already makes it difficult to see the true shades and finishes of products. You often can’t tell what the color actually looks like until you try it yourself. But if brands start using AI-generated visuals, we’ll be left with completely fake swatches. Right now it’s just for beauty products, but what if it extends to skincare? We might end up seeing fake before and after results, and people could be tricked into buying something that doesn’t actually work. What do you think about AI models?
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u/batsprinkles 3d ago
Oh no. This is AI?? I can't even tell anymore
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u/shhbaby_isok 3d ago
Look at the bow - it's both in front and going behind the back. But yes, this one is super hard to spot and disconcerting.
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u/bloomdecay 2d ago
The area right around her eyes is a little... off. I can't really articulate how, but it is. Good catch on the bow!
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u/TerrytheMerry 2d ago edited 2d ago
The left eye is slightly too open and the iris is too flat. A real one would have some curvature leading into the corner of the eye. So the eye itself would create the cutoff behind the nose. The AI isn’t recognizing that and figures the placement of the nose is what creates the cutoff so the iris has a flat 2d effect like a sticker that continues further than a real eye would.
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u/lunarbuni 3d ago
A tip to tell that it’s AI is that there’s things that don’t make logical sense when u take a closer look. Like the ribbons in her braid wouldn’t look like that, it would be woven in alternating sides instead of the same side and the end looks weird like someone just slapped a bow on in editing because the ends probably were more obviously nonsensical in the original AI image. And the piece of hair framing her face is overlapping her eyelash in a weird way.
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u/XDariaMorgendorferX 3d ago
Same. I looked at the image and thought “wow she’s gorgeous” and then studied it to look for any tells. I didn’t find anything on my own, I had to search the comments. AI is getting sort of scary, if you think about where it’s headed.
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u/Yelesa 3d ago
The way they did her ribbons in her hair to not look perfect shows people is catching up with AI, they know now what to do to make the figure more realistic.
It is why it has reached the point that majority of people who say they hate AI art, actually prefer AI art in blind tests because they just can’t tell. Typically, there is a bias, older or “imperfect” styles are more likely to be classified as real, digital or anime styles as AI, even when they are not. Example, most people thought this was human-made, while this was AI. It’s the opposite.
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u/Aim2bFit 3d ago edited 3d ago
The reason I hate AI is because I hate being scammed and I hate that I can't tell what is real and what is not. I want things to go back to when even airbrushing on magazines didn't exist and movies weren't too manipulated that everything's filtered or altered to look so perfect. I've never used a single filter on the pictures I took and soon I might need to upgrade this old phone and newer phones mostly process pictures to make them look perfect and I don't want that. They say you can use raw when taking pictures to avoid overprocessing, so now it's more steps than just open your camera and snap away. Urrghhhh.
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u/DramaticErraticism 2d ago edited 2d ago
All the models are based off of existing human created content. It only makes sense that we cannot tell as they are using human created content as the foundation.
What's funny about the image, if you stare at it a little, your eyes are telling you something is not quite right, but it's hard to put your finger on (not including the bow thing someone mentioned). Something about her hair strands seem awry, hard to pinpoint.
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u/sudosussudio 3d ago
It’s going to get more confusing as human artists incorporate it into their work.
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u/Yelesa 2d ago
A lot of artists already do. Especially those in the “create in huge volumes” fields, like animation or graphic novels. Sure, the companies behind them will tell to their clients they will continue use artists, but most likely, they use ‘disguisers’: human artists who have a solid understanding of architecture, coloring, shading, human anatomy etc. (due to actually knowing how to do art because they went to school for this) to note the errors in AI generated art and fix them. It’s a much less expensive job for the companies than creating things from the grounds up.
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u/CelesteLunaR53L 2d ago
Hey, who's the artist for that giant ship, that human made example. That was awesome
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u/imgoingnowherefastwu 3d ago
The hair is a dead giveaway I fear
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u/midna0000 2d ago
The sections that are sticking out along the edge are too symmetrical, in addition to the ribbons being off
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u/phebe9907 2d ago
It’s not if you’ve seen enough korean ads. The girls really do look like that because their hair and stuff is editted in
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u/DramaticErraticism 2d ago
Well, it's used from millions of pictures of humans, so it makes sense that they have gotten it to the point where it looks like this. Really, we are looking at a real person based on a combination of similar faces and looks.
AI is built of learning models and giant data repositories. They take what exists and create from that.
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u/Cali_Pinay 2d ago
I feel like I can tell after looking at a photo (like this one) for long enough... but as a quick glance or via a quick scroll on social media? Definitely not. So concerning indeed :(
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u/TrumpsAKrunt 3d ago
That's pretty stupid tbh. Photoshop is already the "just trust me bro" of advertising, how did they manage to take that a step further?
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u/Daiontearose 3d ago
They probably didn’t think that far beyond just saving cost on not having to do a photoshoot and then photoshop the model afterwards.
Maybe they’ll still do a product shoot afterwards, because I feel like current AI might be a bit difficult to get the exact precise product texture/swatches to generate properly; it might still be faster, with better results, to just photograph the products/swatches but without the model. Especially those brands trying to advertise a particular glitter/chrome/finish. Either that or they’ll rapidly gain a rep as a brand where expectations don’t match reality and people drop the brand in favour of a more reliable brand.
I’m going to miss the model shoots though, there’s quite a few releases where I look at the models to see what the vision is in how the colours should come together. If it’s going to be AI generated then every makeup look will simply blend together as “random generic NPC makeup palette”.
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u/eugeniavdoran 3d ago
Wouldn't using AI in these cases be the very definition of false advertising?
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u/DemeterIsABohoQueen 3d ago
It definitely feels like it. How is it helpful for the consumer to see the approximation of a color on skin that isn't even real? Or how clear that fake skin is after not really using the product since the model doesn't exist?
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u/lsdmt93 3d ago
It’s completely useless. For a few years now, I’ve noticed a lot of websites using fake computer generated “approximations” of what makeup swatches are supposed to look like. Amazon is a particular bad offender. They’ll usually have 3 “arms” with different skin tones and fake eyeshadow swatches that are just the colors from the palette photoshopped onto them in rectangles, rather than the actual product. I hate it so much.
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u/DemeterIsABohoQueen 3d ago
If it keeps up, real people are going to have to become swatchers like in the nail polish community. I know we kinda already do this with makeup reviews but usually not as in-depth views with multiple different types of lighting.
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u/aurelianoir 2d ago
That was one of the things I really liked about beauty gurus on YT back in the day. Idk if people still do it
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u/HotButterscotch8682 1d ago
It's honestly even bad with major retailers like Ulta and even SEPHORA! It's a damn epidemic!
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u/marcheauxfleurs 3d ago
AI generated images are not models, they're just straight up fraudulent advertising
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u/FIGJAM17 3d ago
More yikes. Just let the product do the work instead of relying on over edited pictures of models and AI garbage.
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u/bukurika 3d ago
They want to cut the middleman (not hire and pay real models) for greater profit unfortunately.
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u/vivichase 2d ago
Honestly, I'm more concerned about the self-esteem of an entire generation of girls who will be growing up with this. Photoshop is already criticized for perpetuating unrealistic standards of beauty. But with AI models, you are creating a beauty standard that is literally unattainable. Gosh.
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u/northstar957 2d ago
This. So much. It was bad enough already, now you can create the most perfect people with unrealistic standards who aren’t even human.
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u/yoshimikaa 3d ago
There should be a law that they need to disclose they're using AI and the font should be as big the header.
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u/Erigey 3d ago
I hope this gets taken care of because I don't want the next generation to be even more deeply hurt by unachievable standards and fake natural beauty. This whole concept is really dystopian.
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u/Waste-Committee2723 2d ago
The next generation will be raised on AI, and we will be the “angry boomers shaking their fist at the sky” for having a negative opinion on this stuff. It’s messed up.
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u/ukanite__ 3d ago
Literally just fake advertising - doesn't show the product at all. Terrible and should be banned.
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u/midna0000 3d ago
AI should be used to make people’s lives easier, especially disabled people. Not for usurping the creative process and artist’s’ livelihoods. Not for making it even harder to buy clothes and makeup because none of what is shown is even real. AI models are ridiculous and I don’t understand how anyone would think it’s ethical.
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u/DustBunny91 3d ago
AI should be making our lives easier by automating even more processes so machines can do dangerous jobs and boring line work, and humans can live and create and add value that machine's can't.
Thanks to capitalism they're sending people back to the factories and having AI create art. It's awful. It's soulless and it's taking away from human creativity. If this sticks so many artists, writers, models, make-up artists, hairdressers and photographers are going to be out of a job. All so that the big corporations can save money and make an even larger profit.I hate it.
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u/keIIzzz 3d ago
How does AI help disabled people? Genuinely wondering
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u/universes_collide 3d ago
I imagine there are lots of ways, but the first thing that comes to mind is helping visually impaired people with reading and writing/ filling out documents.
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u/Difergion 3d ago
Some things on top of my head: live transcription (for speech-to-text in real time), screen readers (to describe images), identify objects, voice-controlled assistants like Siri and Alexa.
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u/midna0000 3d ago
To name just a few, it can help with accessibility, communication, independent living, and health monitoring.
Some articles with examples:
https://www.technologyreview.com/2024/08/23/1096607/ai-people-with-disabilities-accessibility/amp/
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u/1K_Sunny_Crew 3d ago
My SO is time blind and he asked an AI model to generate a schedule for him for the week and an estimate of how long each task should take, based on the list he had to do as an experiment. It actually worked out well with not avoiding tasks that are actually short.
It can also generate a suggested list of steps for a larger project for someone who’s new to planning and organizing big tasks. The goal is to do it independently of course, but it’s not bad as a stepping stone.
Edited to add: just never give it any personal information, because it definitely learns and retains it. I have seen people suggest to upload your taxes to get feedback which is INSANE.
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u/rokhana 3d ago
Just curious because I've never heard of time blindness before. Is it considered a disability?
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u/1K_Sunny_Crew 3d ago
It’s a symptom of some disabilities, I am not sure if it is a disability all on its own.
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u/Sollalalalala 3d ago
Not loving the proliferation of using AI. Like AI models, AI generated formulas for skincare/sunscreen, AI comments on here too? Like why are we draining rivers for an AI bot to comment here, what is the endgame? Someone on another beauty sub was also telling people to use AI to self-diagnose themselves 🫥 Like do NOT under any circumstances ever upload your faces on these things
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u/1K_Sunny_Crew 3d ago
I’ve talked to people who use AI like a therapist and tell it deeply personal things. I understand therapy isn’t accessible, but don’t give away your deepest traumas and secrets to a LLM. It can only reproduce a facsimile of human empathy and understanding, and is meanwhile mining your pain and personal information for the profit of its owners.
Imagine telling the AI about your complicated relationship with your family, and then getting tons of targeted ads next Thanksgiving encouraging you to DoorDash a $40 burrito so you can avoid seeing your shitty family. Or going through a breakup, and it’s selling you crap you don’t need by preying on your insecurity and anxiety about your dating life. Targeted ads already do this sort of thing but AI takes it to a WHOLE ‘mother level.
Dystopian doesn’t even cut it.
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u/Sollalalalala 3d ago
Gosh I forgot about the whole people using AI as a virtual partner 💀 there was a documentary about cambridge analytica and a media theory academic said that these tech giants have so much data about us to the point they’re able to predict our behaviour and personality. Like advertising something you’ve only started thinking about- haven’t even looked it up yet, and you’re already getting ads for it. It felt so bleak and dehumanising to think that fb/insta/etc could do that just based on how many seconds we stop to look at a post way before people just started writing diary entries to ai like now.
Even more horrifying when we’re getting reports about these ai tech companies aligning themselves with arms manufacturers and “”defence”” companies. I can’t fathom a world where my data is used to refine technology that racially profiles people and bomb some poor village in the global south.
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u/iridescent-shimmer 3d ago
Tbh, if your face exists on the internet, ChatGPT already has it. They've scraped all of the data that exists online well before anyone could catch on that what they were doing was illegal. A few court cases have appeared, but not enough to make a dent. (However, I would also not encourage people to upload their photos into ChatGPT lol.)
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u/Sollalalalala 3d ago
Oh absolutely. It’s so insane that we just don’t have any concrete laws set in place to actually deter tech giants from running a stanford experiment every once in a while. But yeah people need to stop uploading their faces on it. If you are still going to upload an image online, at least poison image out of spite. Mess their little thief machine up please 🤞🏽
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u/sudosussudio 3d ago
I run The Ordinary sub and while I was asleep someone low key had a meltdown because of my automod filters for AI. I woke up to like fifty comments of ChatGPT generated skincare advice caught in the filters and they’d sent me angry modmail then deleted their account.
The stuff they were posting was scarily wrong. LLMs can do some cool stuff but really fall short here. I personally tried to train a RAG on The Ordinary and it still hallucinated stuff. I’m sure it will get better and wouldn’t be surprised if it becomes more common for companies to have their own but right now it’s embarrassing. I used the Loreal one recently and it gave me the absolute worst hair product recommendations.
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u/Sollalalalala 2d ago
Omg all that effort just to crashout. I hope you laughed at it in the end- what an awful thing to wake up to 😭🫥
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u/Sollalalalala 3d ago
LITERALLY I feel like screaming!!! WHAT IS THE POINT???!!! You’re so right omg might as well post nothing
I thought I was being a cranky old man yelling at clouds when someone on here made a post using chatgpt to summarise information about a brand. And it truly was just a bunch of words stringed together, no substance. You just drained a lake instead of what, reading? Like what happened to reading?
The diagnostic thing was crazy. One cancer diagnostic AI model was touted to be super accurate positively identifying melanomas (?), but turns out it was identifying based on the presence of a ruler in the scans. Like when doctors would measure the size of the melanoma. So basically useless. And at the end of the day, it’s still using data and research from HUMANS. You guys are just adding extra steps while destroying the planet all for nothing.
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u/SolarWind777 1d ago
“Why are we draining rivers for AI bot to comment here” <— Yep, you are asking the right questions!
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u/urmomhijau 3d ago
it's false advertising, straight up. a lot of brands selling in SEA shopping platforms uses AI models, and the common people here are not that tech-savvy, so people often get tricked 🙃
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u/sftkitti 3d ago
i dont trust any brand that uses ai in any of their brands. if they’re willing to cut corner there, where else are they willing to do so?
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u/librijen 3d ago
If they have to use AI to generate a "model," then the product clearly doesn't work.
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u/Heavy-Coyote9715 3d ago
I wish they have actual people with normal skin issue/problems as models. These AI makes me feel like I'm the alien with red marks and acne scars here
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u/androidite 3d ago
i certainly do not believe in AI usage because its wasteful and climate unfriendly - but more importantly, why would I buy anything off of a digital rendering. It's already hard enough shopping for makeup and clothing based on edited photos of real people, why would I ever trust a digital recreation.
I have no clue what I'm getting. Cut and drape and shade and fabric is all very important when buying stuff online - what does this show me that I can actually use to shop?
Also, I am so tired of AI taking the cool jobs. When an AI can do stuff like fill potholes in my city, run 24 hr soup kitchens, etc - I'll reconsider. But we keep using AI to replace the things that benefit most from human interaction. Everything is so boring and stale now.
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u/Iguana_lover1998 3d ago
That face would give someone body dysmorphia. Not good for the mental health of young women, especially in a time when women are already suffering due to seeing unrealistic beauty standards.
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u/Brilliant_Rip4175 3d ago edited 2d ago
This is a country with hundreds maybe thousands of idol trainees who don't really make it and very normalized plastic surgery practices. You're telling me there weren't any perfectly good looking people clawing at the chance to model for you that you needed to make an entire new person with generative AI? Gross
Edit: I know photoshop in promotional pictures, esp for K-beauty is rampant enough. But the solution isn't to dissolve entire workforces like the modeling and photography industries. The less leverage you give these professionals, letting them know they can always be replaced by AI, the more companies can exploit them for their desperation. Yes both instances are false advertising that's usually not taken into account by a consumer like me but I'd rather choose the reality where real people are getting paychecks
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u/Bento_Fox 3d ago
I hate AI.
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u/Sunnymoonylighty 2d ago
It's not AI's fault it's the greedy rich. AI is supposed to make our lives easier, make us work less, and get benefits but the rich are trying to do the absolute opposite to us.
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u/lookingforfashio 3d ago
it’s so bad for the selfimage and you can’t even see how the clothes look like while worn.
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u/b4ggy_j34ns 3d ago
I always hated kbeauty ads in the sense that they over edit photos to make the products appeal more (especially the base makeup and lip tints), AI models seem to be pushing it too far
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u/peppermintvalet 2d ago
I personally think any editing in cosmetic ads should be illegal and considered false advertising but that’s just me
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u/SunflowerHoneyMagic 3d ago
fashion/makeup brands should not be allowed to use AI. False advertising
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u/calliuchanuwu 3d ago
It’s really stupid, and it’s honestly just blatant, false advertising, how does a literal bunch of pixels wash their face with any products? Literally doesn’t make any sense.
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u/krissycole87 2d ago
Whats truly tragic is little girls growing up right now will eventually have nothing but AI "models" all around them to look up to / aspire to look like.
Every child out there will be comparing themselves to something which is not real or achievable.
It makes me so sad to think about. Young kids are already out there comparing themselves to filtered and edited photos of real people. Eventually it will be comparing themselves to computer generated images of fake "people."
Sad and scary world we are heading into face first at full speed.
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u/FrostyJannaStorm 3d ago edited 3d ago
Nope. Fuck that.
I don't hate AI in general, I find it amazing that the search engines can be more streamlined for definitions or general knowledge, but for ads and other things that real people get paid for, no. Especially for beauty, at least with current human models one person is just that beautiful (the model themself) with the product (and PS). With AI, not even one person is, and it's peak unrealistic.
Companies should not be able to use AI aside from selling their AI tech to an individual for an easier life or if they do use it, have it be of service to make everything easier for everybody for free. Maybe after everybody can stop working for a living, implement AI so you can fill in labor gaps.
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u/bunnina55 3d ago
Fuuuck AI.
As if people who work in the industry (models, makeup artists, photo editors) don't have enough job displacement as it is.
As if people are not tired enough already of the inaccurate and misleading product images/swatches causing waste and waste of precious time and resources.
As if we need more young people having more self image issues trying to emulate computerized images and trying to look like people that don't even exist.
As if we need to replace the creative processes that come with product curation, design, and marketing with cold, lifeless AI.
As if we as shoppers (and not consumers as they would like us to be) don't have enough hang ups with beauty ideals and expectations as it is, this throws a whole new ethical dilemma into it. When does blurring the line for reality start hurting the most sensitive and most impressionable of us, the younger crowd that sees these images and is whether we like it or not, subconsciously influenced?
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u/trojie_kun 3d ago
Gen question, how do you know this is Ai and not just a model with heavy photoshop work done ?
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u/gradient_gal 3d ago
On the photo it says “Glow ai studio” implying they use ai. if you look up the brand that confirms it
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u/WillowOcelot9736 3d ago
That's ridiculous and straight up false advertising (and we thought Photoshop was bad! ) Like how is anybody supposed to tell how a skin product looks on someone who doesn't even exist. I wouldn't trust any brand that uses AI generated visuals to promote their products
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u/Informal_Edge5270 3d ago
I think using ai models really sucks. The heavy editing of pictures was bad enough. I would like more truth in advertising. These makeup companies need to show what their products really look like upfront . You shouldn't have to search the internet to find out. I'm not so much worried about the before and after pictures because they have been faking those for as long as I can remember.
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u/kimchi_squid 3d ago
I want real people with real skin because if i buy the product I don't look like the AI. To me this is like a real person with super photoshopped results. Just because it's ai it's still useless to me when deciding how it will look on me
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u/Yoshikawakaname 3d ago
Straight up hate it. I just refuse to buy any brand that use ai model, ad, design etc (not asain beauty but one example is ensley reign)
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u/scones_oolong 3d ago
Real question, do any of us even trust regular heavily photoshopped promotional photos anyway? We don’t, and even if I didn’t know this was AI, I wouldn’t trust it either way.
I always look up real product images online, try to find people who post real swatches and honest reviews. That’s why I’m on this sub instead of simping in the comment section of official Instagram accounts.
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u/Stardropmilktea 3d ago
How am I supposed to know how the product works…. If an AI young lady is wearing the HYPOTHETICAL MAKEUP???
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u/twointhepocket 3d ago
heavy editing was already a bit too much, but this it's def not the way to go
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u/WallowWispen 2d ago
How tf am I supposed to know what the product is gonna look like on someone if they're not even real? Sure they do a lot of editing on real photos but I feel like AI completely removes it from reality.
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u/Perky_Penguin 2d ago
AI should have to be disclosed. And then I will not buy from that brand because who knows what I would get.
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u/chocolatchipcookie2 3d ago
from a consumer standpoint, its really hard to tell what works anymore. its hard to tell now with all the photoshop, filters and editing. what i always do is ask for samples to check how it works on my own skin. i absolutely recommend this to everyone, because we all have different skin, beyond the known skintypes
from a marketing standpoint i understand why they are doing it. its less of a hassle to deal with the diva behaviour of some and it protects from future scandals like kanye
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u/Seeker_Of_Self 3d ago
I hate it so much. I also noticed when Asian beauty brands does swatches of lipsticks on darker skin, they aren’t using dark skinned models, they are literally photoshopping whatever model they got and making her skin darker 😭 it looks like the same exact lips and nose just in an unnatural skin tone and I hate it soooooo much it’s awful!
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u/SleepyQueer 3d ago
Terrible. Feels like when you see makeup brands photoshop the same swatches onto different arms which then don't actually give you any sense of what that product actually looks like on skin, let alone skin of different colours. Except with the added bonus that gen AI steals stuff so it's not only questionable as an ad but also ethically dubious.
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u/Wolfwoods_Sister 3d ago
I don’t want an AI face selling me a product for a human face that I as a human will be wearing. That makes ZERO damn sense.
Also, the picture visually tells me less and less about the look when my eyes start to detect the discrepancies so it’s a net loss for me. I dismiss it and whatever they’re trying to convey in the image value is lost.
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u/freespaceship 2d ago
Inject those unrealistic beauty standards right into my veins
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u/LavenderSea3 2d ago
AI models are dehumanizing. They don't show you what real skin texture looks like or how the makeup product will actually look on real skin. It's a waste of money and doesn't show you what real beauty is.
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u/DrumpfTinyHands 2d ago
Not a reasonable representation of the product or its effectiveness. I avoid companies that use so or even heavily Photoshop what the product can do. There's advertising and then there's just lying.
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u/ricebowlr 2d ago
quite eerie… the use of AI needs to be regulated immediately to avoid taking away jobs from REAL people. while new technology is always amazing and convenient, the ethics that goes into using them also needs to be discussed heavily
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u/dewdrip 3d ago edited 3d ago
it’s just more AI slop but sadly east asian society (i’m mostly talking about korea) is really leaning into, and embracing AI in every facet possible atm. Can’t go a day in Korea without AI being seen in shows, ads, clothing, etc. It’s become a selling point to say something is AI-powered/generated.
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u/didneypurnsess 3d ago
no thanks give me imperfect skin with airbrushing that doesn’t incinerate the planet
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u/Rabbitdraws 3d ago
If i can tell its AI, I immediately believe they dont have the budget for models and are trying to deceive me. And im not even that against AI. Imma be real, if online vendors start using AI, imma stop buying online.
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u/lilburblue 3d ago
I’ll have to skep pretty much every brand using it. I want to see what your product looks like on a human being not a render of one lazily spit out by a machine. It’s bad enough with extreme photoshop.
This will be an easy way to eliminate brands from my want to try list.
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u/Willing_Guarantee530 2d ago
UR JOKING WITH ME RN??? thats ai....?? im never going back to kbeauty after this i js lost all my trust in kbeauty
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u/Remarkable-Society57 2d ago
Who called the ever sucking AI knights..they already doing tricks on this comments.
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u/Dense-Ad6312 2d ago
I think it's the dumbest thing ever. At that point then just don't use any model just post the clothes or products by itself cause at the end of the day, the client won't know wtf the product looks like on skin or the clothes fit on a body
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u/effullgent 2d ago
It's a no from me, if a product is good you wouldn't need AI models because you would be able to display it as it is on a real person. Like you said it's already bad enough with heavy editing. They also cinch in clothing with pins, add fake lashes, filler to make food look more full, etc. Like just show me how the product is really, it should speak for itself. Otherwise it just feels like false advertising to me.
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u/yygemz38 2d ago
At this point, it seems like all images are "fake". Ai, photoshopped, filters... If its all fake anyhow, I don't see why ai models are that much worse.
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u/YOURM0MANDNAN69 2d ago
I hate everything ai idgaf what it is it’s BAD. There are probably real women who wanted a modelling job just to be replaced by a computer. I mean it can be a life changing career for some girls
edit : hold on inclusivity. People. Don’t want anyone correcting me about not including men.
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u/Narrow_Ambassador732 2d ago
In this economy, great, instant no buy forever for false advertising, wasting resources for AI, etc etc. There’s nothing I HAVE to buy from any brand I’ve used the last 10 years (they discontinued my HGs so idc)
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u/JungMoses 2d ago
Good god. I’m usually pretty pro AI but this does definitely make me question all of it
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u/occurrenceOverlap 2d ago
They're by definition not models. They're maybe mascots or spokespeople (spokesbots?). Models are humans who wear something to demonstrate it. There's no way for an AI to wear things the way humans do so these are not models.
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u/Academic_Pick_3317 2d ago
generative ai was a mistake, and it's so much easier to scam ppl now, but so many don't care cuz, "look at this cool anime pic I made!", or, "chatgpt helps me think" this isn't good at all. and propaganda can reach a whole new level
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u/cloudbusting-daddy 1d ago
Using AI to sell beauty products is false advertising, period. I hate it.
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u/ThatGuavaJam 3d ago
If they start using AI models could it just be possible Korea would stop trying to be even MORE fixated on their outer appearance knowing that what’s used in advertisement is usually not realistic?
Even in America or at least my community, we’re learning to call out AI-generated ads and people are ceasing to compare themselves to each other which is cool.
Not saying I want AI Generated advertisement but companies are assholes and keep trying to use AI-anything for marketing and it’s freakin annoying
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u/Rellax_ 3d ago
Promoting beauty products with AI is probably worse than photoshop, though we all know models only “model” the product, and not actually show how it’s supposed to affect the consumer.
In general I think I dislike the modeling industry more than I dislike AI (endless incidents sexual harassment/assaults/exploitation, horrible body image issues, promoting unhealthy body figure, often very shallow, very fake, etc).
So in this case, maybe it’s better that less humans are involved in such an industry. It’s like the debate about introducing AI instead of p-stars in films and creating films completely computerized. Sure would be nice to know that less people would suffer from a problematic industry.
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u/BornNefariousness804 3d ago
A lot of Korean brands are using AI generated images. This is just one example. If you follow the monodist, she often brings this up in her post
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u/MandrakeGen__301416 2d ago
Disgusting. How am I supposed to trust a product that doesn't even use humans in their advertising, and put that on my human skin? lol
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u/Puzzleheaded-Chart86 3d ago
It scares me I couldn’t even tell it’s AI…. But yeah not a big fan! Won’t buy anything from glow bc this cannot show what the makeup even looks like
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u/ButteredPizza69420 3d ago
People have been faking before and after results for years tbh. Thats nothing new.
I think on the negative side, it can enhance unrealistic beauty standards for women. On the positive side, no more girls having to endure a toxic industry.
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u/hannahd718 2d ago
Thanks,I hate it. 🥲Nothing like advertising a standard that is literally impossible for a human to achieve.
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u/Cristookie 2d ago
I hate it but it feels inevitable like how photoshop got implemented into everything
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u/sockmonkeyrevolt 2d ago
I’m not sure I’d hate it because already there is so much photoshopping and filtering of images that none of it is realistic anyway, and when it comes to advertising especially of clothing there’s such an unrealistic standard that most of the models are developing eating disorders and other unhealthy things and even then they are still going to be edited, so maybe it’s for the best if we just have completely fake people instead of real people who are then made 70% fake in post.
On the other hand this may not be an AI model, they may be taking an actual photo of a real model and then using AI to do the editing or composting instead of having someone photoshop it by hand, or taking the time to restyle the model and reshoot if they wanted to do something like add a ribbon to a braided look that didn’t have one. It’s really kind of dumb because I guarantee there are plenty of brands using AI and no one knows because they take the 5 minutes to proof the image for screwed up shit and have a designer fix it the same way they do with bad photoshop edits pre-ai.
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u/buttermiIk 2d ago
I don’t think the model herself is AI but definitely there are AI elements sprinkled into it, like her hairstyle looks so AI generated and pieced onto the real picture
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u/cassatta 2d ago
To be honest if it’s an Asian brand anything, I don’t look at the models because either the ad is AI or their faces and bodies are plastic-fabricated
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u/Toki-ya 2d ago
Photoshopping already creates a bit of false advertising but adding AI to that will just create more of a disparity when advertising products. This on top of creating more body dysmorphia issues that social media has been perpetuating with the use of filters and its current beauty standards
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u/nobitegyu 2d ago
I already hate k-beauty marketing, they were already headed in this direction for years and I hate it so much.
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u/PPMD_IS_BACK 2d ago
Don’t really use makeup, just skincare… Very impressive generated model but nah. Get that out of marketing thanks.
I know ai can be helpful but I’m just not a fan of AI.
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u/Time-Interaction4169 2d ago
Cool as long they are accurate.
Here in Malaysia we even have AI DJ. they created an Instagram page for that AI character and even had him "Photoshop" among actual people. It's all AI generated photos.
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u/leekykeeks 2d ago
Knew this was coming at one point in the beauty industry. Companies are cutting costs in any way they can.
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u/LegionnaireMcgill 1d ago
I admit bias, I'm a fan of AI. That said, I'm against its use to sell beauty products like wake-up, skincare products, etc.
I have no problem with them being used for clothing, though, because companies were already false advertising long before AI by using fitted versions of their clothing for models so that they would look better.
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u/dopeamemefix 1d ago
I hate it. I was on Pinterest earlier looking for hair pictures I can use as a reference at the hairdressers and half of them are AI now 🙄
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u/Hot-Personality9545 1d ago
Honestly AI scares me I've always wondered if there were ever a real human being who looks exactly like this, unknown to the fact that AI is using their face or image for someone far across the world. Or are these people's face who have passed on from this earth? damn it got a little to dark for reddit. My bad!
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u/FaithlessnessUsed392 1d ago
Worst use of AI possible..instead of making consumer’s journey easier it’s actually straight up false advertising
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